Blogging can help real estate agents connect with potential clients and other professional in their field. While there are enough evidence to prove that blogging is a very effective medium that can work wonders if you do it right, you will waste your time and money if you are not strategic about how you blog, what you blog about and the way you get your blog out to the world. There are two parts of successful real estate blogging: writing great content and then marketing it effectively.
Build a network
While you should write content keeping your potential clients in mind, you should network with other real estate bloggers, agents, home inspectors, lawyers and mortgage brokers. You should promote their content and as a result they will promote yours. This network will help you not only reach more people, but also get business through referrals.
Establishing positive and mutually beneficial relationships with other real estate bloggers can also help with search engine optimization. When these professionals will link to your content, your site will move higher in search engine results.
Establish yourself as an expert
Did you notice that some of the most successful real estate agents have their presence everywhere – forums, Linked-In, Facebook, Twitter, Quora etc.? Well, they have built their online presence over time. They make sure that they have a strong presence wherever their prospects hang out.
You should also market your content throughout the World Wide Web. Repurpose your content into ebooks, forum answers and newsletters and distribute it wisely.
It will establish you as an expert in the real estate niche. Journalists will approach you to know your opinion on the latest market trends.
Find what challenges your prospects face and solve them
The main objective of real estate blogging is to make it easier and less confusing for people to buy and sell real estate. Buyers and sellers turn to the Internet when they have a question related to a property’s transaction. They will type questions in Google search as if they are interacting one-on-one with a real estate expert. You want your blog to pop up in the results when these people do a search, so it makes sense to try and answer their questions with your blog.
Learn the basics of SEO and content marketing
You can hire search engine optimization (SEO) and content marketing experts, but it will help you a lot if you learn the basic. It is very easy and there are lots of resources available online which help beginners like you understand how SEO works and how you should go about marketing your content. Even if you outsource these jobs, you will know what to expect and what you results you should see over time. You can have the greatest blog content around but if nobody finds it, you will be missing opportunities.
