Most real estate agents jump into blogging without a content marketing plan or strategy and as a result, they end up being frustrated because they don’t see any return on investment. But since you’re reading this, we are sure you won’t end up like that. So, the big question: what should my real estate blog … Read more
As a real estate agent, the fastest way to grow your business is by having as many leads as possible. However, traditional marketing tactics such as distributing offline with flyers or placing newspaper ads are no longer as effective as they were decades ago. Many companies from various industries have identified the potential in content … Read more
The short answer is yes. Why? Because a lot of lazy real estate agents are out there who want to steal your content. That original piece of content you worked so hard on. That piece of content that took you hours and hours of research. And someone just copies and pastes it on their website … Read more
We all know the saying: pictures are worth a thousand words. This saying is especially true in the highly visual real estate industry. As a real estate agent, it is imperative that your blog uses images regularly. The benefits associated with using images within a real estate blog include: Images add an interesting and relevant … Read more
Imagine beautiful restaurant; awesome decor, amazing seats, ambient and serene. Now imagine that restaurant sells lousy and overpriced food. Would the beauty of that restaurant matter anymore? Trust me; nobody would visit that restaurant anymore. It is the same with your online presence as a real estate agent. No matter how beautifully designed your website … Read more
Blogging is the most effective way to land more deals; period! Before any of your ideal prospects pick up the phone to call you or use your website’s “Contact Us” form; they would first consult Google. Most home buyers or sellers spend weeks, sometimes even months, before they reach out to a real estate agent. … Read more
Creating and promoting valuable content that will attract and retain visitors is a full time job that requires your time, attention and energy – most of which the average real estate agent in the United States can’t afford. Little wonder why many real estate agents are now considering outsourcing their content marketing efforts to agencies … Read more
Facebook is undoubtedly the most popular social media platform in the world with over 2 billion monthly active users. So, it only makes sense that you, as a real estate agent, should have an active presence on Facebook. Don’t confuse a Facebook profile and a Facebook page. A Facebook profile is personal is generally for … Read more
More and more real estate agents are starting to realize the benefits associated with having an online presence for their brand. An online presence comprises of a website and social media profiles aimed at driving traffic to the website. Some of the benefits of having a website for your real estate business include: Ability to … Read more
Linkedin boasts of nearly 400 million members worldwide, and with two new professionals joining every day, LinkedIn is one of the largest and fastest-growing professional social media platform in the world. Its members are professional, affluent and well-read; some of the ideal criteria that real estate agents look for in clients. If you are contemplating … Read more