Real estate agents going into content marketing are going in there for one thing – leads. But in order to get those leads, you must first generate traffic to your landing page. But before anyone will even come to your website, you must have given them a compelling offer, right? Offers can be free resources … Read more
When it comes to content marketing, you must step and think outside the conventional box. Link-building is a content marketing tactic where you generate inbound links to your website and you link to other authority websites in an effort to increase your search engine optimization (SEO). Commenting on other people’s blogs is a form of … Read more
Google is the largest search engine in the world. Subsidiary products such as YouTube, Google plus, Google Maps and Google My Business are all interconnected in such a way that if you can leverage each and every one of these arms to improve your SEO, generate leads and close more deals. This article is a … Read more
No matter how much time and effort you put into creating awesome content, no matter how much time you put into promoting your awesome content and no matter how many leads you get; the chances that every lead you get is ready to do business with you is very LOW. As a matter of fact, … Read more
One of the reasons why content marketing has grown to be one of the best and most effective way to generate leads is because people respond to content that aims at informing or educating them rather than selling them a product. Many agents have turned to real estate blogging as part of their content marketing … Read more
The goal of every real estate agent is to sell more properties (or lease out properties – if they’re a CRE agent) and the first touch point that actually determines whether a lead is serious or not is with the property listing. This alone makes your property listing one of the most important elements in … Read more
For real estate agents looking to grow their professional presence and showcase their expertise; social media has proven to be an excellent tool. Some of the benefits of social media marketing for real estate agents are: Social media is a key distribution channel for your content such as blog articles, images and videos. Social media … Read more
Habits are what make us who we are. Successful agents have qualities that set them apart from their counterparts. Qualities such as: Providing value to their clients. Putting their needs first and foremost. Being a good listener etc. The truth is that all these qualities come about as a result of habits. Some habits are … Read more
One of the hardest things that real estate agents have to learn is how to convert their leads into clients. There are many sources of lead generation such as: Search Engines Social Media Referral Traditional Ads Regardless of how your leads were generated; without an effective strategy on how to convert them, you will not … Read more
Building a meaningful relationship with your clients is the best decision you can make if you want to grow your business. Although many agents neglect this relationship building tactic and instead treat their clients as their next meal ticket; you shouldn’t do so. Some of the benefits associated with building a meaningful relationship with your … Read more