Content marketing is still one of the best ways through which real estate agents are able to: Increase their website traffic Generate highly targeted and prequalified leads and Establish themselves as industry experts thereby building trust and credibility with their target audience and other agents alike. Even though many agents know that social media is … Read more
Many real estate agents overlook the potentials that Instagram offers them. The real estate industry is a very visual industry which means that images and videos should play a very important role in your real estate content marketing. With over billions of images shared annually – not to mention that Facebook owns it – Instagram … Read more
Social media is one of the best ways that real estate agents can find and connect with potential customers. If social media marketing is done right; agents can enjoy the following: Increased website traffic Generate prequalified leads (thanks to advanced targeting) Build meaningful relationships that will translate into referrals and word of mouth marketing. All … Read more
Real estate blogging is very difficult for most agents; they base it on the basis that they’re bad writers. But when it comes to listing their properties; they become the Picasso of words! Exaggerated listings filled with flowery words and inconclusive phrases will damage your reputation for at least two reasons: It’s unethical: The real … Read more
You’ve committed to publishing two blog posts every week as part of your real estate content marketing strategy, and to be fair, you’ve been putting out steady articles – awesome articles – regularly. But here you are, the week almost running out, and still haven’t finished your first draft. Don’t feel bad. Even the best, … Read more
The most well written article, blog post, novel, or product description all have one thing in common; structure. Real estate listings are not different either. Without proper structure, you will be frustrated with the little to no amount of inquiries you will be getting on your listings. If you want to really generate interest and … Read more
It is a known fact that many real estate agents spend more time creating content than promoting it. This usually results in little to no return on investment (ROI); thus making these agents frustrated and complains that content marketing cannot prove ROI. Don’t be like these agents. Stand out from the crowd and be among … Read more
The first question real estate agents ask when they first consider content marketing to grow their practice is; how long until I see a return on my investment(ROI)? The truth is that real estate content marketing takes time before financial ROI can be recorded. Nevertheless, the one key metric that is important in content marketing … Read more
Real estate agents using blogging as part of their content marketing have made a good choice. This is because blogs have been rated as the 5th most trusted source for accurate online information, and B2B marketers that use blogs receive 67% more leads than those that do not. In order for a blog post to … Read more
Real estate blogging is like every other type of blogging and so therefore; the same sets of rules apply to it. This basic frame work is as follows: Create engaging content that your audience wants to read about Promote this content until begin to generate substantial leads Engage with these leads until they eventually turn … Read more