Email is the preferred mode of communication for majority of Americans. This is why Email Marketing has one of the highest returns on investment (ROI) compared to other forms of content marketing. Even though email marketing provides real estate agents an opportunity to build meaningful relationships with prospects that will lead to sales; many of … Read more
With the torrent of information bombarding us every day; it is hard to make your content stand out to your prospective audience – no matter how awesome that content is. As a matter of fact, one of the greatest challenges that most real estate agents face is getting enough traction on each of their content. … Read more
Social media still remains one of the best sources of driving traffic to your website and blog. As a matter of fact, it is the major distribution channel of most content marketing strategies. Some of the ways Social Media drives traffic are: Boosted, Promoted or Sponsored Posts Participating in groups to show thought leadership and … Read more
Starting a real estate blog is one of the smartest things any real estate agent can do in 2017. Why? Because real estate blogging is one of the fastest ways to: Establish yourself as a real estate expert Build trust and credibility with potential prospects. Generate serious and pre-qualified leads by providing content that addresses … Read more
Real estate agents are very busy people. From meeting up with clients to arranging photo shoots of their listings to managing their marketing campaigns online; it seems real estate agents are overwhelmed with work and don’t have enough time in the day to get enough done. If this explains your current situation, or you feel … Read more
Search engine optimization (SEO) and Content Marketing are two of the most important tools you can use to take your real estate business to the next level. When you combine both SEO and content marketing, you can: Drive traffic to your website Generate high quality leads Establish yourself as a real estate expert and build … Read more
For real estate agents, building likeability with their potential (or past) clients is essential to the success of their practice. Trust and credibility doesn’t really matter if the client doesn’t like you, which is why it is very important to make sure they do. Benefits of building likeability with your clients are: You stand a … Read more
Due to a plethora of marketing media options available to every real estate agent, it is becoming increasingly difficult to accurately measure the return on investment (ROI) on each one. As a result, most real estate agents are likely to: Not measure ROI at all, or Measure everything together (collective ROI) It is quite obvious … Read more
SlideShare is an online platform which allows you to share presentations in different formats such as PowerPoint slides, PDFs and Videos. With over 60 million monthly visitors and 130 million page views, SlideShare is one of the most popular presentations sharing platform in the world. And the best part is that the website is owned … Read more
You are a real estate agent, your job is to help clients sell and buy houses. You need to make sure the house is in good condition, look into any necessary repairs and help the sale go through. Your job is not to create content for websites and emails. Why shift the focus from your … Read more