Gone are the days when expensive brochures and newspaper ads were the only avenues through which real estate agents were getting prospects. These days, more and more agents are beginning to realize the need to have an online presence, usually in the form of a website and a few social media pages. But having a … Read more
As a real estate agent just getting started with blogging, deciding on the length of your blog posts will often be a challenge. This is due to a myriad of suggestions and opinions surrounding the length of your blog posts and how it relates to search engine optimization (SEO). There are basic two types of … Read more
Content Marketing is one of the most important marketing tools anyone can utilize and make the most of. It encompasses written content, infographics, videos and everything that would provide users with pertinent information with regards to the product or service on offer. But why would a property agent bother with content marketing to promote their … Read more
While most real estate agents have held onto traditional online and offline advertising as the best approach to advance their business and build brand awareness – you and I know better. The advantages of blogging combined with social media marketing and other content marketing techniques have undeniable advantages for real estate marketing. If your online presence has been … Read more
Running a blog is not an easy task. There is a lot that you have to manage to make it run smoothly. It is not only about the content but involves many other factors too. From marketing to post submissions there is just too much going on. You can’t just concentrate on it all at … Read more
No matter how good your content is; if it is not getting the proper traction on its own, your content marketing strategy is not yet complete. Search engine optimization, otherwise known as SEO, is a term that encompasses everything you need to do to improve both your website and your blog’s ranking position in search … Read more
The goal of your real estate content marketing is to generate leads which will ultimately convert into customers. Whether you decide to <outsource your real estate content marketing> or handle it yourself; there are certain key performance indicators that can be measure to determine how each piece of content is doing. These KPIs can also … Read more
Everybody’s doing it so why aren’t you? This isn’t a case of jumping off a cliff because your friends are, this is using the advancement of technology to further your business. It’s just common sense… but why? You’re a real estate agent, but so are a lot of people so what do you do to … Read more
The field of marketing has taken on a completely new perspective in the past several decades. Marketing simply is not what it used to be anymore; however, it is an even more potent tool than ever before if you know how to use it correctly. The dot.com bubble and tech era have changed the way … Read more
Real estate blogging otherwise referred to as real estate content marketing is a time consuming process that, if done right, produces tremendous results. Many real estate agents set up a website and a blog because they’ve heard or read somewhere that it provides a high return on investment. They’re carried away with the benefits of … Read more