Search engine optimization (SEO) and Content Marketing are two of the most important tools you can use to take your real estate business to the next level.
When you combine both SEO and content marketing, you can:
- Drive traffic to your website
- Generate high quality leads
- Establish yourself as a real estate expert and build credibility online
However, before you can combine both, you have to understand what each does and what their benefits are.
Search Engine Optimization
SEO helps search engines understand and therefore index your website better so that they can rank higher in search engine results.
For SEO to properly work, each webpage must be properly optimized and linked to one another so that search engine crawlers can go through your entire website.
Benefits of SEO
- Rank higher and get more traffic from Search Engines such as Google, Yahoo and Bing
- Attract more targeted traffic (searches looking for specific things)
- For a website to be optimized it must load fast and be mobile responsive.
Content Marketing
Content marketing is the process of creating valuable content for a defined target audience in order to attract, engage, retain and convert to customers.
Content can be in the form of text (blog articles), images, infographics and videos. One can say without content, the internet ceases to exist.
Benefits of Content Marketing
- Generate and convert leads
- Build trust, credibility and expertise with your audience
- Rank higher in search engine results
Difference between SEO and Content Marketing
The major difference between SEO and Content Marketing are:
SEO focuses on website speed, mobile responsiveness, proper page titles, URL and descriptions and link building.
Content marketing focuses on
With content marketing you need to decide what kind of content to publish, how to present it and how to promote it online so that it is appears in front of your target audience.
Why SEO and Content Marketing need to work together? Is content marketing the new SEO?
If you are still reading this article, maybe you started understanding why these two need to work together and that it is not a matter of selecting the one technique over the other. SEO and content marketing can generate fantastic results when utilized correctly and this is why:
SEO can prepare your website and make it easily accessible to search engine and users
When you publish new content, search engines will pick it up and use it in their index
Gradually this will increase your organic traffic and then you can use content again to convert visitors into customers.
Great content will also make your website sharable in social media and this will get you more traffic and exposure
Great content will also attract links from other websites and this will have a positive effect on off-page SEO which means higher ranking positions and more organic traffic
Is Content Marketing the new SEO?
Content marketing is not the new SEO but it has become an important part of SEO.
Imagine that both SEO and content marketing are two different people who are working on the same team.
The SEO guy can identify the keywords that are important for your website and business and give that to the content marketing girl. She can then take this input, generate the right type of content and pass it back to him. The SEO guy will apply some optimization techniques on that content and publish it online. The content marketing girl will then start promoting the content using other digital marketing techniques with the purpose of bringing the content in front of the right type of people.
Final Thoughts
It’s difficult to achieve good results online if you don’t know how to utilize both SEO and content marketing. You need SEO to optimize your website for search engines and you need content marketing to load it with content that is unique and useful for your potential readers or customers.
Taking a closer look at any of the online success stories, you will realize that they are based on these two important pillars of digital marketing.
