Blogging is one of the most inexpensive ways to reach potential clients and to establish yourself as a local real estate expert.
However, good writing and a solid content marketing strategy makes all the difference when it comes to keeping your audience interested in what you have to say.
This article looks at ways to blog effectively in order to attract, engage and retain your target audience.
Blog Locally
Focusing on your local market can be one of the most effective ways to drive targeted traffic to your website and increase the quality of leads you’re getting.
By writing about topics that affect your local market, places to hang out, schools and the community in general; you provide vital information to those looking to buy houses and move into that neighborhood.
Provide Value
Write on topics that a new homeowner or one looking to buy a house would be searching for.
You have an expertise; leverage on it by creating blog posts that help your target audience learn something new. Blog topics to write about can be the home buying or selling process, tips on choosing home sizes to buy, moving companies or green sustainable living tips. The lists are endless. You can check out our blog post on <blog ideas for real estate agents>.
Become a better writer
Writing for an audience you have never met before in order to build trust, establish yourself as an expert and to motivate them to reach out to for their needs requires good copywriting skills.
Investing in yourself to become a better writer is one of the best investments you can ever make. The more of a better writer you become, the more likely you are to achieve your blogging goals and to reap the rewards associated with real estate blogging.
Guest blog and allow guest blogging
Do you know other agents who have a more established blog? Invite them to write on your blog in order to share their expertise with your audience. They are also more likely to share your blog post with their sphere of influence thereby increasing the quality of inbound links you get to your website; this will increase your website’s authority and help with your SEO.
Conversely, you can piggyback on these agent’s established blogs by writing a guest blog. Just make sure you’re adding value to their audience.
Use high quality media
Words are good, but rich media such as photos and videos are better. Try to use high quality images on your blog posts to pass your message across better.
Besides, as a real estate agent, you should know that the real estate industry is a show-and-tell industry where beautiful pictures of homes and interior decorations are the motivation for some buyers to reach out to want to learn more about your listings.
Bonus Tip:
Constantly creating engaging, high quality content is sometimes nearly impossible for real estate agents. If this is the case, consider <outsourcing your real estate content marketing> needs to a real estate agency.
Contact us today to find out how we help real estate agents increase the number of their leads through content marketing.
